Change Location × Baltimore

    Find Me

    • Use Current Location

    Recent Locations

      AIB Marketing Financial Services - #3007065 in Hanover

      • AIB Marketing Financial Services - #3007065 Photos
      1 of 0
      April 23, 2012 - August 12, 2012

       

      126 West Street
      Hanover, Maryland 21076

      Map
      Performers:
      • No Performers Listed
      0 people like this event
      EVENT DETAILS
      AIB Marketing Financial Services - #3007065

      Course Length: 16 weeks



      Course Description:

      Marketing Financial Services looks at what motivates customers to purchase financial services and teaches you how to develop a successful marketing plan.



      Audience:

      All bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level.



      Learning Objectives:

      After successfully completing this program, you will be able to:

      Recognize consumer motivation and buying behavior
      Integrate public relations, advertising, sales promotion, selling, and service distribution functions in your bank's overall marketing plan
      Conduct situation analysis and formulate a master marketing strategy
      Monitor and evaluate performance

      Price: $425

      Member Price: 425

      Event Page: http://www.mdbankers.com/cwt/External/WCPages/WCEvents/EventDetail.aspx?EventID=258

      Organized by:

      Maryland Bankers Association

      186 Duke of Gloucester St

      Annapolis, MD 21401

      Cost: 425.00

      Categories: Business & Networking | Organizations & Meetups

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
      COMMENTS ABOUT AIB Marketing Financial Services - #3007065